Using vouchers in your strategy is a great way of exposing deals you may already deliver, or testing out new ones to trial and fulfil your customers needs.
Whether you’re a team of 100, a local business of 10, or a home baker by yourself, using promotions in your marketing strategy can really impact your […]
Valentine’s Day on the 14th of February is traditionally a time for people go show their affection for one another.
So how can you translate this into your business strategy?
Valentine’s Day will be a busy time for restaurants and bars, so it shouldn’t be necessary to run significant promotions to drive customers through the door […]
Customers’ purse strings tend to tighten during January after a bit too much overspending & indulgence at Christmas… This is the ideal time to offer vouchers to customers & ensure you get 2018 off to a fantastic start!
Customers will exchange personal information in return for a voucher
One of our users is currently running a 40% […]
With health, wellbeing and fitness being top of most people’s New Year resolutions, how can gyms and personal trainers take advantage of increased interest in their services whilst offering good value for money?
Many people looking to kickstart their healthy lifestyle in January will be unaware of the services that gyms and personal trainers provide for […]
When used in the right way, flash sales can be a great way to raise awareness of your business and sell high volumes of stock quickly…
By offering a significant discount available for just a few hours or days such as ‘Happy Friday! 30% off all shoes purchased this morning with code FRIDAYFEELING!’, the word of […]
Christmas is fast approaching, stores are hanging up their decorations and deals are becoming available.
Internet users are surfing the web trying to find the best deals for their money, and offering vouchers is a great way to catch their attention.
In 2016, UK online sales soared to an incredible £136 billion with £25 billion being spent […]
Customers’ purse strings tend to tighten during January after a bit too much overspending and indulgence at Christmas!
But with health, wellbeing and fitness being top of most people’s New Year resolutions, how can Spas and Beauty Therapists take advantage of increased interest in their services whilst offering good value for money?
Vouchers are a quick and […]
Q: As a small business, what can I do to beat the January blues?
A: For a small business, the frantic rush of Christmas is now over for another year and it’s time to prepare for the lull of the January Blues before the next high value holiday – Valentine’s Day.
Consumers are always a bit down […]
Following on from our previous post, this infographic looks in more detail at how consumers respond to vouchers delivered online via web, social and mobile.
If you have any questions related to this material or are in need of advice in relation to your voucher marketing, please leave a comment or leave your contact details at […]
Here at iVoucher, we carried out some research into consumer attitudes to vouchers and promotions.
We asked our respondents how they felt about vouchers and promotions in their everyday lives. With a mixture of demographics, geographics and behavioural factors, the response allowed us to collect a spectrum of thoughts and feelings.
Take a look at ‘Consumer Attitudes […]