Here at iVoucher, we carried out some research into consumer attitudes to vouchers and promotions.

We asked our respondents how they felt about vouchers and promotions in their everyday lives. With a mixture of demographics, geographics and behavioural factors, the response allowed us to collect a spectrum of thoughts and feelings.

Take a look at ‘Consumer Attitudes to Vouchers and Promotions Part Two’ for further insight into how your customers currently perceive digital vouchers and promotions.

We hope you found this information useful! Please do leave any comments or queries you have below.

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