With health, wellbeing and fitness being top of most people’s New Year resolutions, how can gyms and personal trainers take advantage of increased interest in their services whilst offering good value for money? 

Many people looking to kickstart their healthy lifestyle in January will be unaware of the services that gyms and personal trainers provide for individual fitness training, specialised group classes, food plans, etc. So how can you stand out from the competition, fill out your diary and grow your customer base?

Vouchers are a quick and easy way to find new customers, get bookings and reward loyalty. Offer significant discounts with great customer service over January and you will find customers returning to you at full price for the rest of 2018!

Find customers, make sales and reward loyalty, all through the power of vouchers.

Start your FREE 15 day trial today at www.ivoucher.com.

Why vouchers?

  • Customers are willing to exchange their personal information (such as email address) in return for a voucher, so even if customers don’t redeem the voucher in January, you are still building your marketing database and can continue to contact them about other promotions in the future

  •  Vouchers create urgency and incentivise the customer to purchase from you now, particularly in January when money is tight!

  • Reward your VIP customers with special promotions offered exclusively to them to thank them for their loyalty – make them feel special and ensure they keep coming back to you during 2018

Vouchers draw in new customers. Those who are serious about getting fit will search online to find a gym or personal trainer that’s right for them and suit their needs. What will make a customer choose you over ‘Five Pace Fitness’? If someone has never used you before, a voucher will incentivise them to go to you over the competition.

It’s important to think through what type of promotion you are going to run and when you will offer it. Take a look at last year’s diary in January.. any particular times where it’s quieter? This is where you want to discount, offering ‘50% off PT sessions Tues-Thurs 10am-2pm’ for example. Also, look at offering discounts on bulk bookings to avoid customers using a voucher once and then never returning, such as ‘Buy four sessions and get your fifth free’.

Three Vouchers to try today

    • Book 5 sessions and receive a FREE session
    • Refer a friend and receive 20% off your next session
    • FREE t-shirt when you spend £100 or more

Find customers, make sales and reward loyalty, all through the power of vouchers.

Start your FREE 15 day trial today at www.ivoucher.com.