Valentine’s Day on the 14th of February is traditionally a time for people go show their affection for one another.
So how can you translate this into your business strategy?
Valentine’s Day will be a busy time for restaurants and bars, so it shouldn’t be necessary to run significant promotions to drive customers through the door during this period. But retailers will want to take advantage of the feel good factor associated with the day, and a well-timed themed promotion could result in a considerable upturn in business during Valentine’s Day week.
Here are some of our top recommendations for promotions to try this Valentine’s Day…
Teaming up with other businesses means an opportunity for both parties to generate new sales. Restaurant can team up with hotels to offer a set dinner menu with one night stay in a hotel for £150 for example. Or a florist could team up with a chocolate shop to offer a bouquet and box of chocolates for £25.
2 for 1
2 for 1 offers are perfectly fitting for Valentine’s Day! A spa day offering 2 for 1 on treatments gives couples the chance to do something together. For coffee shops, promotions such as ‘Buy one coffee, get another one free’ means you can help to spread the love this February whilst raising the profile of your business at the same time.
Beauty salons should consider building a Valentine’s Day special package such as ‘Hair, manicure and pedicure for £50’ as a way of encouraging new customers to try their services.
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